Long Overdue Update!

Great things have been happening, my college career is coming to an end, the internship that I have been at since August has been great!

The experience has been amazing as I have actually putting things I have learned in the classroom into use and as well as picking up some new things on the way. Still learning how to apply macros to excel but using analytics has been amazing.

Things to comprehend their are more than one way to make reports, I have discovered a third party software that makes the report end a breeze as its a macro that all you have to do is push a button and pick your mediums of what you like to see.

I hope to keep this blog up and keep people update of my endeavors and also to educate people on the benefits of inbound marketing.

First day at my internship!

What a short day today was. I had a meeting, today with my manager about the objectives that we are going to accomplish and show that initially I am going to go through historical data on their analytics as we go on to the new and improved page which will be mobile friendly. My job is to see what is being looked at and what is bouncing so we can integrate it into reports. unfortunately my four hour work day was cut short to a one hour meeting and tour because my computer wasnt ready yet so they couldn't get me in the game luckily I will be ready for tomorrow and will report more on that. As even when the class is over I will keep up on my blog.

Connecting

Connecting is a big thing to accomplish in business. I find the one thing that analytics cant show is if the user got what they were looking for. So that is when in-person networking comes in to play you come in to contact with that person to see what they think.

With that this is where persona play can come in handy when developing your strategy on how you will make this appealing to that specific group that you are trying to appeal to. Still making the appropriate connection still is mandatory to see if what you were trying to initially accomplish is accomplished! So make objectives, do persona research, and connect this will all lead to successful place in the circle of what you do.

Business Advice: How to make a stronger call to action

Wheter you are trying to promote new apps or bring in more leads here is some steps to create a strong call to action.
1.Who is your Target Market? it is good to identify age, gender, shopping habits but this also goes in persona development as well.
2.What does our target market want? It is important to know the needs, wants, and desires of your target i sit to transform their life or is it that app that can make their life that much easier? The easy way of discovering what the market wants is doing keyword search.
3.What do you promise to solve? this is one of the biggest parts in crafting your call to action does your product make your life less chaotic, put order back into things, this all come in to play when making your statement.
4.What do you want your target market to do? after figuring all of the first three steps out, you can put together your call to action. The last step is to give your audience a clear direction what to do. in the end people are really looking at what they want to benefit themselves nothing else matters if you the person does not address that issue.

Internship, and recent happenings

I will start with recently I took my Google Analytics individual qualification exam, and passed! This to me I see as beneficial and maybe open a few more doors. I recently have been accepted as a intern for a company called Internet2. I will be doing their online marketing and web analytics and being certified makes me that more confident that I can do what I have been accomplishing for the past couple semesters. I will post a video on what more they are about and what their mission statements.
This new opportunity I hope will help me get myself established and my foot in the door.

Last of the networking events for the semester

This month I went to two networking events which were both sponsored by SPARK the agenda was simple as stated on the site: 1. Drink coffee 2. Network 3. Eat bagels 4. Network 5. Drink coffee Seems simple enough I managed to talk to a few people but still working on "breaking the ice." I am much better then I have been when I started at the beginning of the semester. The second event was marketing round table where they talked about selling smart and how to pitch your business to make a impact. The big thing about pitching a business is to make sure you know it about them and not you. These networking events have really opened my eyes and helped me "break the ice" and I believe I will continue going to these even after this class just with all the people and experience you can get out of the event.

The benefits of Google+

When Google+ first came out it was by invite only, to me I thought great another Facebook clone. Now in the business world their spikes a huge explosion in Google+. From an article I read Google+ is having people spend longer amounts of time on the site and that means increased traffic. Another perk for users is authorship. By having a Google Plus account allows you to claim authorship of your original content. This keeps your unique and original content valuable and accredited to you, even if content thieves scrape your work. This increases credibility and power, and also increase your search engine recognition. As a business person this can work in your favor. Increasing online presence is not only easy but beneficial in the end if they search you or your company that's what will come up on the first couple searches.