Connecting is a big thing to accomplish in business. I find the one thing that analytics cant show is if the user got what they were looking for. So that is when in-person networking comes in to play you come in to contact with that person to see what they think.
With that this is where persona play can come in handy when developing your strategy on how you will make this appealing to that specific group that you are trying to appeal to. Still making the appropriate connection still is mandatory to see if what you were trying to initially accomplish is accomplished! So make objectives, do persona research, and connect this will all lead to successful place in the circle of what you do.
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