Inbound Marketing

Today I went to the Donuts and Inbound marketing Webinar/networking event. This event was one of the most fun and interesting events I have been to so far this semester. It was held at the Whole Brain Group in Ann Arbor. The main focus was Inbound Marketing which we have been demonstrating through our class with our non-profits. It amazed me at how much I knew and have already accomplished through previous experiences. The main focus of the seminar was inbound marketing and I will do a brief summary of some of the main points that we went over in the seminar. The main goal is know your target, and how you can pull the target in with methods such as, content creation, search marketing, and social media. You want to Create content that will make the consumer want your page then get found using search marketing techniques and optimized keywords, and sharing posts what Bonnie said like Finding Nemo "keep on swimming keep on swimming" but instead "keep on blogging keep on blogging." The next step is landing page optimization and establishing a relationship by having a clear call to action. After your call to action comes the "funnel" that we have mentioned many times in our search marketing class with the top of the funnel being just looking to the bottom ready to buy. Then when all said is done you can review your analysis and adjust when needed. After the seminar I had a great conversation with Bonnie Valentine, the speaker and director of sales and marketing consultant for the company made a good connection and hope to keep in contact with my progress of the year. Overall Grade A event. A brief chart of inbound marketing.

Integration Alliance Linkedin Rockstar!!

Here is a brief intro of what I experienced today:

I got to meet Mike O' Neil the self proclaimed LinkedIn rockstar. He and a bunch of other people enlightened me on the way of how to properly use linkedin and what steps I could take to further making my profile "not suck." The biggest discussion was taking your linkedin profile and translating it into different languages so that if people from different countries would like to do global buisiness thye could read and understand the linkedin profile. The meeting itself was interesting, the group was further impressed as I was the only student there finding the event on my phone app Eventbrite they were very happy that, the event was getting out in the open.
As the time went on they asked what towns they should visit next as they were leaving Michigan, Grand Rapids, and Ann Arbor were mentioned as the student body would be able to benifit this great networking oppertunity. Mike told me what to take in on the LinkedIn and encouraged I throw him an email and will help me out as much as he can. In conclusion overall I call this event a great experience being my first event EVER.

Everything is going mobile

I notice every day that, everything is getting an app, if not converting to mobile. The world of smartphones and where they have developed is astonishing. The smartphones have defiantly effected on how people operate on an everyday scale of life from observation people go from texting to actually doing business, on the phone just by a push of a couple of buttons. I believe eventually that the credit card will be gone and it will be all mobile just have to put your phone up to the screen and it will transfer funds to person you are purchasing this.
The galaxy has demonstrated by people facing screens at each other so they can transfer pictures. I will sit and wait for the astonishing big developments that the mobile technology can bring and if not late soon you will have to have a smartphone for people who reluctant as it is a common need in technology to do almost anything now a days.

Networking events here I come

So due to work scheduling it is very hard for me to get to some of these events. After having a chat with my manager she would adjust as needed but to my luck the 2 days that I am not there their are events!! I just registered for this Detroits Linkedin Rockstar networking hopefully this is good and not a wild goose chase. The second event is Donuts and inbound marketing hosted in Ann arbor and is highly search marketing oriented.
These events should be interesting and hopefully if not open some doors enlighten my views on how the world is run by people who actually have an idea on what the heck they are doing. Thus said I will blog about both events after they happen compare the two to see where it leads me up to the experience.

NPO contact

This week has been a busy but successful week. I emailed all of the NPO's that I am working with this semester to introduce myself and ask what they would be looking for and how I looked forward to working with them this coming semester. In the past I have worked with Dream catchers before their site is interesting but at the same time I believe they can accomplish a lot.
The other groups from experience I hear they are wonderful people I have lots of ideas and hope to be able to contribute what I have learned throughout my courses at emu to the real life scenarios.

Networking oppertunities

Some opportunities that I can take this semester to network as much as possible. The big thing to do is the LA2M luncheon Wednesday event that takes apart and highly recommended to go. Biggest thing about networking is breaking the ice and being comfortable with people. I believe the easiest way just break out and tell a joke.
Another event is the Ann Arbor Spark, this event can be able to bring myself and learn as much I can from people. What I learned from a speaker if you feel uncomfortable to go "just go" if you cant talk or tell your story talk about "restaurants or movies"

Networking strategy

This is my first blog post. I will be using this blog to keep track of oppertunities this semester to have networking. I will achieve this by going to live network events, and posting about what I see and who I meet via this blog, twitter, as well as Google +, to follow the people I meet. I am honestly not much of a "tweeter" but we will see how that changes with this semester.