Inbound Marketing

Today I went to the Donuts and Inbound marketing Webinar/networking event. This event was one of the most fun and interesting events I have been to so far this semester. It was held at the Whole Brain Group in Ann Arbor. The main focus was Inbound Marketing which we have been demonstrating through our class with our non-profits. It amazed me at how much I knew and have already accomplished through previous experiences. The main focus of the seminar was inbound marketing and I will do a brief summary of some of the main points that we went over in the seminar. The main goal is know your target, and how you can pull the target in with methods such as, content creation, search marketing, and social media. You want to Create content that will make the consumer want your page then get found using search marketing techniques and optimized keywords, and sharing posts what Bonnie said like Finding Nemo "keep on swimming keep on swimming" but instead "keep on blogging keep on blogging." The next step is landing page optimization and establishing a relationship by having a clear call to action. After your call to action comes the "funnel" that we have mentioned many times in our search marketing class with the top of the funnel being just looking to the bottom ready to buy. Then when all said is done you can review your analysis and adjust when needed. After the seminar I had a great conversation with Bonnie Valentine, the speaker and director of sales and marketing consultant for the company made a good connection and hope to keep in contact with my progress of the year. Overall Grade A event. A brief chart of inbound marketing.