Project Loon

Google has recently unleashed a high pressure balloon that is apparently going to bring internet to over 5 billion users who do not or never experienced the internet. This to me I find amazing as a single solar powered balloon experiment just to see if they can connect the unconnected. This proves that Google are the true innovators of the technology world, in my opinion they are doing what Apple failed to do and bring new and unscene inventions the Google glass, now project loon *I'm calling Google balloon. Google is on a winning streak. If this works this could change the way the internet works and if this is the way of internet could their finally be other reigning services either then comcast or would it open-endedly be free?