Update On NPO

I am working with a great NPO called Team continuum, their mission statement is "The Mission of Team Continuum is twofold. We provide immediate and vital non-medical assistance to cancer patients and their families when the diagnosis results in disruption, hardship and uncertainty in their everyday lives. We also provide funding to health care facilities and foundations, to enhance the delivery of care, communication and educational services for cancer patients". Team continuum hosts a NYC marathon and each member raises money for the cause. The ultimate goal of the site is to have people sign up for the race itself. That was the first problem I noticed when coming to the site they have a donate button on the top but no sign up. I went through and clicked on Join the team, it takes you to a new page with a statement and a button that says "Join Now." This was rewarding thinking ok just one click, it takes you to another page with a very unnoticeable join team button. This explains why the goals are not being made to register for the race cause after the unnoticeable button it takes you to another page and a register button is there. This type of page causes a really high bounce rate and people will not sign up for the race. I ultimately sent a email to the head and gave some creative criticism, she agreed with everything I said and will talk to the people who run her site to see what can be changed. This is a great step forward and hopefully will bring much success to Team Continuum.